About Us

Welcome to DesiVidesi

At DesiVidesi, we’re more than a fashion brand; we’re the architects of your style story. Nestled in the heart of the UAE, we draw inspiration from the vibrant fusion of cultures that surround us. Our journey began with a simple yet profound idea: to blend the rich heritage of Indian fashion with the allure of contemporary Western trends.


Quality is the cornerstone of our creations; every stitch, every fabric, and every design is meticulously crafted to ensure excellence. We don’t just follow trends; we set them. Our collections reflect the dynamism of modern fashion while celebrating the timelessness of traditional elegance.
With DesiVidesi, you don’t just wear clothes; you narrate a story through your style, where heritage meets haute couture. Join us in this sartorial adventure and become a part of the DesiVidesi family, where fashion is an expression of your unique identity.

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What Makes Us Unique

Comfortable, stylish, and size-inclusive—designed to make you feel confident every day!

Luxury in Simplicity

Effortless elegance meets refined minimalism. Premium fabrics, clean lines, and timeless sophistication.

Comfortable & Classy Outfits

Style without compromise—soft, breathable fabrics designed for all-day confidence and effortless grace.

Size-Inclusive (Plus Size) Fashion

Flattering fits for every body. Thoughtfully designed outfits that embrace curves and enhance confidence.

“Welcome to DesiVidesi. We blend Indian heritage with modern style to create fashion that empowers every woman. Our collections are designed for comfort, luxury, and confidence—because every woman deserves to feel her best. Thank you for joining us on this journey.”

Vidhi Vyas, Founder

Meet Vidhi Vyas, Founder of DesiVidesi

Vidhi Vyas, the founder of DesiVidesi, is an MBA graduate in HR and spent six years in the corporate world before taking a break for motherhood. Wanting to spend more time with her newborn, she chose not to return to corporate work.

A few years later, after moving to Dubai, Vidhi noticed the lack of Indo-Western fashion brands in the region. Driven by her love for fashion and the shortage of such outfits in the UAE, she took a leap and started DesiVidesi from a small room after the pandemic. Despite having no prior business experience and no investor funding, Vidhi’s vision and passion for fashion have propelled her forward. Today, DesiVidesi is a growing success story, proving that with determination and heart, anything is possible.

Vision

To be the go-to brand that blends Indian heritage with Western style, offering fashion that celebrates individuality, inclusivity, and empowerment for women of all sizes. We aim to create clothing that speaks to the global soul, combining comfort, luxury, and style for every woman.

Mission

At DesiVidesi, our mission is to design high-quality, stylish Indo-Western clothing that empowers every woman to express her unique identity with confidence. We prioritize size inclusivity, comfort, and luxury, ensuring our collections cater to women of all shapes and sizes while offering timeless fashion that blends tradition with modern trends.